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SHAPED BY TECHNOLOGIC DIALECTIC
BUILD FOR CHANGE THE WORLD

Unique eyewear that invites you to participate in a forward-thinking movement.

Contemporaneous look, subtly futuristic, conceptual and timeless.

VAVA seeks to foster a dialogue between crafts and high-tech, using the most advanced technologies. A techno product that, at same time, embodies the experience, knowledge and art of the great masters of the handmade eyewear. This approach, combined with the use of the highest quality materials, makes VAVA unique.

PURE LINES, BASIC SHAPES,
STREAMLINED DESIGN, AND ULTIMATLY, SOCIAL PROGRESS
RACELESS, GENDERLESS AND AGELESS

VAVA is inspired by minimalism and Bauhaus movement, admirering artists such as Sol Lewitt, Malevich or Josef Albers. As if part of a minimalistic imaginary where aesthetics is the result of gender removal. The great challenge is in the exercise of eliminating superfluous compositional elements, adornment and romanticism to build a neutral gender.

The unisex philosophy is naturally affiliated to the DNA of the brand. Unisex is one of the ways to the future. 

In a time of cultural  transformation, VAVA envisions a future that is ageless, genderless and raceless, using terms like equality and diversity. Addressing the demand for fast-paced changes to a centuries-old paradigm requires more than simply discussing matters. It is imperative to become part of the change as we are already living in the future.

ANTITHESIS OF ACCELERATION AND REST

In an environment of high-speed culture, turbo capitalism, media overload, digital revolution, consumption ecstasy, mega trends and velocified culture, our eyewear embodies deceleration, purism and metaphysics. The protection conferred by eyewear against an hostile environment (pollution, dust, UV, etc.) it is not merely physical but also spiritual, allowing a certain dose of asceticism and renunciation. 

MORE WITH LESS
MAXIMUM EFFICIENCY
MINIMUM MATERIALS
MINIMUM ENVIRONMENTAL IMPACT

In  times of anxiety about our ecosystems, VAVA designs for a conscious future, a world of high-tech solutions that leverages all the possibilities of technology to make zero waste and environmental consciousness possible. A post-industrial world of techno-craftsmanship is waiting for you.

VAVA is conscious design:

  • Mazzucchelli Eco-Friendly Acetate, Biodegradable and 100% Recyclable
  • Barberini Crystal Lenses, 100% Recyclable, produced in Italy in Zero-Waste plants.
  • Ecological Aluminum, 100% Recyclable
  • Minimal paper packaging, removing all kinds of plastic packaging
  • Ethical working environment. VAVA is produced at family owned Italian factories, located in the  area of Treviso

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